Media Management

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

in Springer Texts in Business and Economics from Springer

Date: 2020
Edition: 2nd ed. 2020
ISBN: 978-3-030-47913-8
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Chapters in this book:

Ch 1 Foundations of Media Management

Bernd W. Wirtz

Ch 2 Characteristics of Media Management

Bernd W. Wirtz

Ch 3 Value Creation Systems of Media Enterprises

Bernd W. Wirtz

Ch 4 Functions of Media Management

Bernd W. Wirtz

Ch 5 Business Models and Value Creation in the Newspaper and Magazine Market

Bernd W. Wirtz

Ch 6 Business Models and Value Creation in the Book Market

Bernd W. Wirtz

Ch 7 Business Models and Value Creation in the Movie Market

Bernd W. Wirtz

Ch 8 Business Models and Value Creation in the TV Market

Bernd W. Wirtz

Ch 9 Business Models and Value Creation in the Radio Market

Bernd W. Wirtz

Ch 10 Business Models and Value Creation in the Music Market

Bernd W. Wirtz

Ch 11 Business Models and Value Creation in the Video and Gaming Market

Bernd W. Wirtz

Ch 12 Business Models and Value Creation in the Internet Market

Bernd W. Wirtz

Ch 13 International Media Management

Bernd W. Wirtz

Ch 14 Integrated Media Conglomerates and Cross-Media

Bernd W. Wirtz

Ch 15 Case Studies

Bernd W. Wirtz

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DOI: 10.1007/978-3-030-47913-8

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