Business Models and Value Creation in the Radio Market

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 9 in Media Management, 2020, pp 149-156 from Springer

Abstract: Abstract The literature on radio management is similar to the conceptual literature on TV management. So both can be subsumed under the general concept of broadcasting. In spite of similar technical foundations and a mutual historical origin, a separate chapter is dedicated to the management of radio enterprises. The radio markets, the management of radio enterprises, and the user behavior of the recipients are clearly different from the television market.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_9

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