Business Models and Value Creation in the Newspaper and Magazine Market

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 5 in Media Management, 2020, pp 103-113 from Springer

Abstract: Abstract The print media industry is one of the most important branches of the media industry. Print products are media products that are distributed in printed form, such as newspapers, magazines, and books. All enterprises that create and/or distribute these products are regarded as print media enterprises. In this chapter the management of newspaper and magazine publishers is examined, using US-American media as examples.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_5

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