Value Creation Systems of Media Enterprises

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 3 in Media Management, 2020, pp 53-70 from Springer

Abstract: Abstract In the previous chapters, we have primarily focused on external conditions that influence the activities of media enterprises. In this chapter, we will focus on the value creation system of media enterprises. The value creation system comprises all factors that are crucial for the competitiveness of a media enterprise and its range of services. The value chain, the core assets, and the core competencies, as well as the business model, are its essential elements.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_3

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