Mobile Business

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 2 in Digital Business and Electronic Commerce, 2024, pp 43-69 from Springer

Abstract: Abstract The second chapter discusses the market dynamics of mobile business and its significance in the information society. Mobile applications and user behavior in mobile business are outlined. The positions and strategies of market leaders in mobile business and the main user preferences and structures of mobile business are discussed in more detail. Chapter 2 concludes with a description of the success factors of mobile business.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-50289-7_2

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DOI: 10.1007/978-3-031-50289-7_2

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