Google/Alphabet Case Study

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 20 in Digital Business and Electronic Commerce, 2024, pp 991-1025 from Springer

Abstract: Abstract In the twentieth chapter, the company Google/Alphabet is examined as part of a case study in the context of digital business. Following the presentation of the company’s development, Google’s business model is analyzed. It also examines the market structure in which Google/Alphabet operates and identifies the company’s competitors. Chapter 20 concludes with basic information on working on case studies and specific questions, solutions, and discussion topics relating to Google/Alphabet.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-50289-7_20

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DOI: 10.1007/978-3-031-50289-7_20

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