Embedding

Klaus Solberg Söilen
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Klaus Solberg Söilen: Halmstad University

Chapter 20 in Digital Marketing, 2024, pp 233-237 from Springer

Abstract: Abstract Embedding in digital marketing involves integrating multimedia elements like videos, images, and links into websites, social media posts, and emails, enhancing visual appeal and interactivity. This practice has evolved with advances in web technologies, making content consumption and sharing more dynamic. Embedding boosts engagement, SEO, and sharing potential while being cost-effective. Platforms like YouTube, Instagram, and TikTok facilitate easy embedding, amplifying reach and impact. Best practices include ensuring relevance, optimizing load times, using clear calls to action, and monitoring performance. For example, embedding product demo videos on websites can increase engagement and conversions. Ultimately, embedding helps create memorable and interactive experiences for audiences, enhancing digital marketing strategies.

Date: 2024
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DOI: 10.1007/978-3-031-69518-6_20

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