Digital Marketing
Klaus Solberg Söilen ()
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Klaus Solberg Söilen: Halmstad University
in Springer Texts in Business and Economics from Springer
Date: 2024
ISBN: 978-3-031-69518-6
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Chapters in this book:
- Ch 1 Understanding the Digital Environment
- Klaus Solberg Söilen
- Ch 2 Big Data and Data Mining
- Klaus Solberg Söilen
- Ch 3 Data Quality
- Klaus Solberg Söilen
- Ch 4 Customer Analytics; Profiles, Personas, Personalization
- Klaus Solberg Söilen
- Ch 5 Monitoring Performance and Crushing the Numbers, KPIs
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- Ch 6 Search Engine Optimization (SEO)
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- Ch 7 Click Analytics
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- Ch 8 The Online Buying Process
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- Ch 9 Checkout and Payment Options
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- Ch 10 The E-Commerce Website and Mobile App
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- Ch 11 Information Architecture
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- Ch 12 Building an Attractive Site Structure
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- Ch 13 Mobile Interface Is All
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- Ch 14 The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders
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- Ch 15 Storytelling in Marketing
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- Ch 16 Stealth Marketing on Social Media
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- Ch 17 The Video-First World: How Everything Is Video and Evaluated in Seconds
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- Ch 18 Why Music Matters in Digital Marketing
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- Ch 19 Drafting the Storyline; Expected Emotions
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- Ch 20 Embedding
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- Ch 21 Real-Time Video Editing
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- Ch 22 Social CRM
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- Ch 23 Personal Branding
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- Ch 24 Building Brands Online and Brand Identity
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- Ch 25 Online Partnerships
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- Ch 26 Omnichannel Marketing
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- Ch 27 Gamification Strategies
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- Ch 28 Cross-Selling and Upselling
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- Ch 29 AI and Marketing Automation
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- Ch 30 Geolocation of Visitors
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- Ch 31 Dropshipping
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- Ch 32 Browsing and Purchasing Online
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- Ch 33 B2B Digital Marketing
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- Ch 34 Impact on Employment
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- Ch 35 The Evolution of PR and Communications in the Digital Age
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- Ch 36 The Art and Science of Copywriting
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- Ch 37 Ethics in Digital Marketing
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- Ch 38 Banner and Native Advertising, Display Campaigns
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- Ch 39 Digital Cultures
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- Ch 40 Strategies and Business Models in Digital Marketing
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- Ch 41 Cookies and Privacy Concerns
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- Ch 42 Using Google Ads in Digital Marketing
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- Ch 43 E-governance
- Klaus Solberg Söilen
- Ch 44 Social Networks and E-learning
- Klaus Solberg Söilen
- Ch 45 Digital Healthcare
- Klaus Solberg Söilen
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DOI: 10.1007/978-3-031-69518-6
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