Customer Analytics; Profiles, Personas, Personalization

Klaus Solberg Söilen
Additional contact information
Klaus Solberg Söilen: Halmstad University

Chapter 4 in Digital Marketing, 2024, pp 61-68 from Springer

Abstract: Abstract Customer analytics is essential for success in the digital age, significantly impacting sales and marketing strategies. The shift from brand-centric to customer-centric marketing necessitates that companies deliver relevant content based on behavioral data rather than just demographic data. Tools like customer profiles, personas, and personalization are vital for understanding customers deeply.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-69518-6_4

Ordering information: This item can be ordered from
http://www.springer.com/9783031695186

DOI: 10.1007/978-3-031-69518-6_4

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().