Real-Time Video Editing

Klaus Solberg Söilen
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Klaus Solberg Söilen: Halmstad University

Chapter 21 in Digital Marketing, 2024, pp 239-247 from Springer

Abstract: Abstract Real-time video editing involves instant modification of video content, allowing for on-the-fly additions of effects, filters, music, and text. This chapter explores the importance of real-time video editing in digital marketing, highlighting its role in immediate audience engagement, enhanced content quality, and cost-effective production. Key benefits include increased reach and visibility, adaptability in marketing strategies, and improved user experience. Understanding terms like live streaming, overlays, and interactive elements is crucial. Platforms like YouTube, Instagram, TikTok, and Facebook offer specific tools for real-time editing, optimizing content for different audiences. By leveraging these tools, brands can create dynamic, interactive, and timely video content that enhances engagement and builds trust with their audience.

Date: 2024
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DOI: 10.1007/978-3-031-69518-6_21

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