 Online PartnershipsKlaus Solberg Söilen
Chapter 25 in Digital Marketing, 2024, pp 273-278 from Springer Abstract: Abstract Online partnerships involve collaborations where parties work together through digital channels to promote services and products, enhancing brand visibility and engagement. Key forms include link-building, affiliate marketing, online sponsorships, co-branding, and influencer outreach. These partnerships are crucial for expanding reach and building relationships, especially in e-commerce. Successful implementation requires identifying potential partners, setting clear goals, creating agreements, and developing joint marketing strategies. Examples include Amazon and Visa’s discounts, Uber and Spotify’s music control feature, and Nike and Apple’s tech integration. Future trends highlight influencer partnerships, data-driven collaborations, cross-industry partnerships, and sustainability initiatives. Effective partnerships leverage technology, optimize management, and ensure continuous evaluation. Building strong relationships and strategic alignment are vital for long-term success. Online partnerships are essential for achieving marketing goals and fostering customer engagement in the digital landscape. Date: 2024 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-69518-6_25 Ordering information: This item can be ordered from DOI: 10.1007/978-3-031-69518-6_25 Access Statistics for this chapter More chapters in Springer Texts in Business and Economics from Springer |
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