Monitoring Performance and Crushing the Numbers, KPIs

Klaus Solberg Söilen
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Klaus Solberg Söilen: Halmstad University

Chapter 5 in Digital Marketing, 2024, pp 69-75 from Springer

Abstract: Abstract In today’s information society, managers and organizations are flooded with data. To make the best decisions, it is essential to transform data into structured information presented in an easy-to-read format that supports analysis. Various software vendors have developed solutions called dashboards. Efficient distribution of dashboards can reduce the need for financial and operational reports and contribute to better decision-making and improved performance.

Date: 2024
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DOI: 10.1007/978-3-031-69518-6_5

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