Introduction to Social Commerce

Efraim Turban, Judy Strauss and Linda Lai
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Efraim Turban: University of Hawaii
Judy Strauss: University of Nevada
Linda Lai: Macao Polytechnic Institute

Chapter 1 in Social Commerce, 2016, pp 3-22 from Springer

Abstract: Abstract 1. Define social computing and the Social Web. 2. Describe the Social Web revolution. 3. Describe the essentials of Web 2.0 and social media. 4. Define social commerce and describe its roots and evolution. 5. Describe the content of the social commerce field. 6. Define social media marketing. 7. Describe Enterprise 2.0. 8. Summarize the benefits and limitations of social commerce.9. Understand the process of conducting social commerce. 10. Find research opportunities in social commerce and learn about related resources.

Keywords: Social Network; Social Medium; Business Model; Social Enterprise; Business Partner (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-17028-2_1

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DOI: 10.1007/978-3-319-17028-2_1

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