Social Commerce

Efraim Turban (), Judy Strauss () and Linda Lai ()
Additional contact information
Efraim Turban: University of Hawaii
Judy Strauss: University of Nevada
Linda Lai: Macao Polytechnic Institute

in Springer Texts in Business and Economics from Springer

Date: 2016
Edition: 1st ed. 2016
ISBN: 978-3-319-17028-2
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Chapters in this book:

Ch 1 Introduction to Social Commerce

Efraim Turban, Judy Strauss and Linda Lai

Ch 2 Tools and Platforms for Social Commerce

Efraim Turban, Judy Strauss and Linda Lai

Ch 3 Supporting Theories and Concepts for Social Commerce

Efraim Turban, Judy Strauss and Linda Lai

Ch 4 Marketing Communications in Social Media

Efraim Turban, Judy Strauss and Linda Lai

Ch 5 Customer Engagement and Metrics

Efraim Turban, Judy Strauss and Linda Lai

Ch 6 Social Shopping: Concepts, Benefits, and Models

Efraim Turban, Judy Strauss and Linda Lai

Ch 7 Social Customer Service and CRM

Efraim Turban, Judy Strauss and Linda Lai

Ch 8 The Social Enterprise: From Recruiting to Problem Solving and Collaboration

Efraim Turban, Judy Strauss and Linda Lai

Ch 9 Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming

Efraim Turban, Judy Strauss and Linda Lai

Ch 10 Strategy and Performance Management in Social Commerce

Efraim Turban, Judy Strauss and Linda Lai

Ch 11 Implementing Social Commerce Systems

Efraim Turban, Judy Strauss and Linda Lai

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DOI: 10.1007/978-3-319-17028-2

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