Supporting Theories and Concepts for Social Commerce

Efraim Turban, Judy Strauss and Linda Lai
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Efraim Turban: University of Hawaii
Judy Strauss: University of Nevada
Linda Lai: Macao Polytechnic Institute

Chapter 3 in Social Commerce, 2016, pp 47-72 from Springer

Abstract: Abstract 1. Describe the factors that influence online consumer behavior. 2. Understand the decision-making process of online consumer shopping. 3. Explain how consumer behavior can be analyzed for creating personalized services. 4. Describe online word of mouth and its benefits. 5. Define online engagement and describe its influence on social trust, loyalty, and satisfaction. 6. Describe social psychology theories relevant to social commerce, social network analysis, and the social graph. 7. Describe social influence, social capital, and social support.

Keywords: Social Capital; Recommendation System; Social Influence; Consumer Behavior; Social Network Analysis (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-17028-2_3

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DOI: 10.1007/978-3-319-17028-2_3

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