Tools and Platforms for Social Commerce

Efraim Turban, Judy Strauss and Linda Lai
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Efraim Turban: University of Hawaii
Judy Strauss: University of Nevada
Linda Lai: Macao Polytechnic Institute

Chapter 2 in Social Commerce, 2016, pp 23-45 from Springer

Abstract: Abstract 1. Describe the major basics of social media. 2.Describe Web 2.0 and its major characteristics. 3. List the major social media tools and their uses in SC. 4. Describe social networks. 5. Describe mobile social commerce. 6. Understand the essentials of crowdsourcing. 7. Describe virtual worlds.

Keywords: Social Network; Social Medium; Virtual World; Social Network Site; Social Network Service (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-17028-2_2

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