 Definitions, Social Media Types, and ToolsAmy Van Looy
Chapter 2 in Social Media Management, 2016, pp 21-47 from Springer Abstract: Abstract Before discussing the multidisciplinary approach of social media in subsequent chapters, this chapter provides the reader with a common understanding. The most important concepts are defined, such as social media, user-generated content, and Web 2.0. The latter concept is also situated in a broader Internet evolution. It is shown how and to which degree traditional communication models and theories apply to social media and how a social ripple effect can be created. Furthermore, social media tools are classified in social media types. This chapter also gives tips and tricks regarding community management, blogging, social bookmarking, and gamification. By discussing different characteristics of social media, the reader gets an idea about which social media types are more suited for which purposes or business goals. Keywords: Social media types; Social media tools; Social media trilogy; Web 1.0Web 1.0; Web 2.0Web 2.0; Web 3.0Web 3.0; Web 4.0Web 4.0; Internet of Things; User-generated content; Social ripple effect; Community management; Blogging; Social bookmarking; Gamification (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-21990-5_2 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-21990-5_2 Access Statistics for this chapter More chapters in Springer Texts in Business and Economics from Springer |
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