Facts of the Retail Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 10 in Market Research with Panels, 2022, pp 117-125 from Springer

Abstract: Abstract The facts represent a dimension of the information cube. They are information variables depending on the panel type and the category. These have a specific value for each item, in a described period, for a defined segment (shop). The value can be determined directly from the respective panel surveys or calculated using a stored formula. The retail panels have a certain amount of basic quantitative information. This information measures units of quantity and value. All so-called basic measures, either transmitted by the retail companies or collected directly by the respective field service, are considered basic information. These basic measures are uniform for the retail panel’s FMCG and SMCG product groups.

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_10

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