Market Research with Panels

Martin Günther (), Ulrich Vossebein () and Raimund Wildner ()
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Ulrich Vossebein: Technische Hochschule Mittelhessen

in Springer Texts in Business and Economics from Springer

Date: 2022
ISBN: 978-3-658-37650-5
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Chapters in this book:

Ch 1 Introduction

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 2 The Elements of a Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 3 The Production Process

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 4 The Market for Panel Research

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 5 Institutional Panels

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 6 Panels for Media Markets

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 7 Special Panels

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 8 Product and Period Description

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 9 Shops and Household Characteristics

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 10 Facts of the Retail Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 11 Facts of the Consumer Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 12 Special Analyses Retail Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 13 Market Analyses Framework

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 14 Application Examples Communication Analysis

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 15 Special Analyses Consumer Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 16 Category Management

Martin Günther, Ulrich Vossebein and Raimund Wildner

Ch 17 Outlook

Martin Günther, Ulrich Vossebein and Raimund Wildner

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DOI: 10.1007/978-3-658-37650-5

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