Market Analyses Framework

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 13 in Market Research with Panels, 2022, pp 161-185 from Springer

Abstract: Abstract This chapter shows how, with the help of panel data, a market structure analysis can be accomplished, whereby the view is directed at the beer market. The information on the individual market data does not refer to a specific geographic market but is merely intended to illustrate the analysis approaches. The examples listed below are typical fields of application in the various panels, although they are only a small sample of the analysis possibilities. The application examples are panel-related and not vendor-related. Detailed price and distribution analyses round off this chapter.

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_13

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