The Market for Panel Research

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 4 in Market Research with Panels, 2022, pp 47-48 from Springer

Abstract: Abstract The overview of the market research industry published by the market research organization ESOMAR is published once a year. The following summary of panel market research is based on the report published in 2021 for the year 2020 (ESOMAR, Global market research 2021—An industry report, 2021).

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_4

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