Shops and Household Characteristics

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 9 in Market Research with Panels, 2022, pp 101-115 from Springer

Abstract: Abstract The dimension shops, outlets, or channels primarily describe the location where goods are sold (retail panel) or purchased (consumer panel). For the retail panel, these are also the places of data collection and form the basis for the segmentation possibilities of the different product groups. The dimension household describes the purchasing behavior of the households and their sociodemographic profile. Household size and income are reported as well as lifestyles.

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_9

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