Special Analyses Consumer Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 15 in Market Research with Panels, 2022, pp 193-216 from Springer

Abstract: Abstract Special analyses are generally referred to when the key figures they contain cannot be derived directly from the basic tables supplied. This definition is not strictly adhered to, and it also becomes clear in the following that some evaluations are based on the basic key figures and that the graphical output supplied only identifies this data as a special analysis. The analyses can be usefully divided into two categories. On the one hand, there are quantity and value-based analyses. These predominantly describe absolute or percentage changes in the basic figures volume, value, and units. On the other hand, the buyer-based special analyses focus on the buyer of the analyzed product and evaluate his behavior over different periods. These buyers form the basis for the so-called target group analyses.

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_15

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