Suzuki Motor’s Expansion in India

Kazuyuki Motohashi

Chapter 14 in Global Business Strategy, 2015, pp 223-241 from Springer

Abstract: Abstract Suzuki Motor Corporation (Suzuki) is an automobile and motorcycle manufacturer of compact cars such as Alto and Wagon R. Domestically, the company trails Toyota in terms of the annual car production, and is about the same size as Nissan and Honda. However, it is India’s number one automaker, boasting of more than 30 % share in the passenger vehicle market. Suzuki’s business in India began with a joint venture (JV) in 1982 with the Indian government and an investment in the state-owned Maruti Udyog. The company began manufacturing the Maruti 800 (Alto) in 1983. The Maruti 800 became popularly known as the “people’s car of India,” thereby enabling Suzuki’s Indian subsidiary, Maruti Suzuki India (Maruti Suzuki), to enjoy overwhelming strength due to its brand, product line up, and dealer network.

Keywords: Joint Venture; General Motor; Commercial Vehicle; Indian Government; Tata Motor (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-4-431-55468-4_14

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DOI: 10.1007/978-4-431-55468-4_14

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