Role of Warranty Data in New Product Development

Wallace R. Blischke (), M. Rezaul Karim () and D. N. Prabhakar Murthy ()
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M. Rezaul Karim: Rajshahi University
D. N. Prabhakar Murthy: The University of Queensland

Chapter Chapter 16 in Warranty Data Collection and Analysis, 2011, pp 415-435 from Springer

Abstract: Abstract Manufacturers have tended to make decisions about warranty during the marketing stage and warranty has been ignored during the early stages of the new product development process. Because of the importance of warranty and the cost implications of offering a warranty, a broader approach to warranty issues is necessary. In this chapter, we discuss a framework for dealing with warranty issues from the very beginning of the new product development process and highlight the importance of dealing with warranty issues at this stage of the product life cycle.

Keywords: Strategic Management; Strategy Formulation; Product Life Cycle; Product Development Process; Product Reliability (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:ssrchp:978-0-85729-647-4_16

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DOI: 10.1007/978-0-85729-647-4_16

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