Optimal Investment and Marketing Strategies

Ilona Murynets
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Ilona Murynets: Stevens Institute of Technology, USA

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle.

Keywords: Technologically Innovative Services; New Service Diffusion; New service substitution; Post-Production Service Contracts (search for similar items in EconPapers)
Date: 2012
ISBN: 9789814383264
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Chapters in this book:

Ch 1 Introduction , pp 1-6

Ilona Murynets

Ch 2 Literature Review , pp 7-18

Ilona Murynets

Ch 3 Migration of Customers and Targeting Customers for Marketing Campaigns , pp 19-30

Ilona Murynets

Ch 4 Optimal Service Pricing (Single-Period Model) , pp 31-37

Ilona Murynets

Ch 5 Optimal New Service Pricing in Monopoly (Dynamic Model) , pp 39-48

Ilona Murynets

Ch 6 Optimal New Service Pricing in Duopoly (Dynamic Model) , pp 49-59

Ilona Murynets

Ch 7 Optimal Investment and Pricing Strategies for Post-Production Service Contracts , pp 61-70

Ilona Murynets

Ch 8 Conclusions , pp 71-72

Ilona Murynets

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