Conclusions

Ilona Murynets
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Ilona Murynets: Stevens Institute of Technology, USA

Chapter 8 in Optimal Investment and Marketing Strategies, 2012, pp 71-72 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractNew product development process requires a number of decisions to be made well in advance of the product's launch and throughout the entire product's life-cycle. Those decisions include: investment, scheduling, targeted reliability, infrastructure size, etc. Their success depends on accuracy of projections for future demand and on new product diffusion models. Constant advances in the telecommunication industry stimulate an extensive growth of new subscription services and pose several research questions. How does demand for a new service evolve in time? What does affect demand for a new service? How does demand for a new service affect demand for existing services? What is the relationship between individual adoption decisions and aggregate service diffusion?…

Keywords: Technologically Innovative Services; New Service Diffusion; New service substitution; Post-Production Service Contracts (search for similar items in EconPapers)
Date: 2012
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