Innovation and Strategy of Online Games

Jong H Wi
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Jong H Wi: Chung-Ang University, South Korea

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business.

Keywords: Innovation; Online Game Industry; Formation Process of New Industry; Contents Strategy; National Industrial Policy; Cyber Economy; Cyber Culture; Online Business; Console Game; PC Game (search for similar items in EconPapers)
Date: 2009
ISBN: 9781848163560
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Citations: View citations in EconPapers (3)

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https://www.worldscientific.com/worldscibooks/10.1142/p626 (text/html)
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Chapters in this book:

Ch 1 Innovations in the Game Industry: Online Games Versus Offline Games , pp 1-31

Jong H Wi

Ch 2 Business Models and Corporate Strategy , pp 33-60

Jong H Wi

Ch 3 Virtual Societies and Economies of Online Games , pp 61-82

Jong H Wi

Ch 4 The Formation Process of the Korean Online Game Industry , pp 83-109

Jong H Wi

Ch 5 Factors Promoting Growth of the Online Game Industry , pp 111-137

Jong H Wi

Ch 6 Global Development and Marketing Strategies of Korean Online Games , pp 139-185

Jong H Wi

Ch 7 International Comparison of Online Game Users , pp 187-210

Jong H Wi

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