Financial Analysis of Green Projects

George Tesar, Hamid Moini and Olav Jull Sørensen

Chapter 5 in Mapping Managerial Implications of Green Strategy:A Framework for Sustainable Innovation, 2018, pp 87-109 from World Scientific Publishing Co. Pte. Ltd.

Abstract: A commitment to green marketing strategies could have significant financial implications. Small manufacturing enterprises must devise a financial strategy that is coherent with their green marketing strategies. While some enterprises consider simple modification of their product as adoption of a green marketing strategy, others may design new products that require significant investments in equipment and buildings. Even a simple modification in a product may require investment in machinery or equipment. Therefore, enterprises must decide if their project adds any value to their firms or not. Otherwise, it might be better to invest in other projects. Furthermore, enterprises might prefer a project because it achieves other nonfinancial objectives. Although financial evaluations offer results that can be used to compare different projects, it is the job of the managers to decide which project to choose. The important questions are how these enterprises assess which project is worthy of their investments and how to get the needed capital for them. This chapter will address these questions.

Keywords: SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies (search for similar items in EconPapers)
JEL-codes: D23 (search for similar items in EconPapers)
Date: 2018
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