Mapping Managerial Implications of Green Strategy:A Framework for Sustainable Innovation

George Tesar, Hamid Moini and Olav Jull Sørensen
Additional contact information
George Tesar: Umeå University, Sweden & University of Wisconsin-Whitewater, USA
Hamid Moini: University of Wisconsin-Whitewater, USA
Olav Jull Sørensen: Aalborg University, Denmark

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.

Keywords: SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies (search for similar items in EconPapers)
JEL-codes: D23 (search for similar items in EconPapers)
Date: 2018
ISBN: 9781786344809
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Citations: View citations in EconPapers (1)

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https://www.worldscientific.com/worldscibooks/10.1142/q0140 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 Introduction to Managerial Implications of Green Strategy , pp 1-16

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 2 Commitment to Green Strategy and External Forces , pp 17-45

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 3 Enterprise Action, Marketing Management, and Green Marketing Strategies , pp 47-61

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 4 Marketing Strategies for Green Issues , pp 63-85

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 5 Financial Analysis of Green Projects , pp 87-109

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 6 Competitive Positioning Subject to Green Marketing Strategies , pp 111-127

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 7 Emerging Green Concerns and Managers of Smaller Manufacturing Enterprises , pp 129-143

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 8 International Implications of Green Strategies and Consumption Behavior , pp 145-158

George Tesar, Hamid Moini and Olav Jull Sørensen

Ch 9 Integration , pp 159-169

George Tesar, Hamid Moini and Olav Jull Sørensen

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