International Implications of Green Strategies and Consumption Behavior

George Tesar, Hamid Moini and Olav Jull Sørensen

Chapter 8 in Mapping Managerial Implications of Green Strategy:A Framework for Sustainable Innovation, 2018, pp 145-158 from World Scientific Publishing Co. Pte. Ltd.

Abstract: An increasing number of smaller manufacturing enterprises participate in international marketing activities. They respond to various market demands from green consumers. Each international market exhibits different levels of consumer demand for green products and services. Consumer inputs and demands for green consumer products and services are high in economically and socially advanced markets, but substantially lower in economically and socially challenged markets…

Keywords: SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies (search for similar items in EconPapers)
JEL-codes: D23 (search for similar items in EconPapers)
Date: 2018
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