Integration

George Tesar, Hamid Moini and Olav Jull Sørensen

Chapter 9 in Mapping Managerial Implications of Green Strategy:A Framework for Sustainable Innovation, 2018, pp 159-169 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The research objective was to learn how smaller manufacturing enterprises commit to green marketing strategies. The main purpose was to map all major parts of the decision process and formulate a conceptual framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives. It is difficult to construct a comprehensive all-inclusive framework due to the diversity of how smaller manufacturing enterprises are managed and operate in competitive domestic and foreign markets. Based on our research, we believe that the following framework provides at least a start in developing a more comprehensive model in the future (see Fig. 9.1)…

Keywords: SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies (search for similar items in EconPapers)
JEL-codes: D23 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9781786344816_0009 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9781786344816_0009 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9781786344816_0009

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().