Emerging Green Concerns and Managers of Smaller Manufacturing Enterprises

George Tesar, Hamid Moini and Olav Jull Sørensen

Chapter 7 in Mapping Managerial Implications of Green Strategy:A Framework for Sustainable Innovation, 2018, pp 129-143 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Awareness of green concerns among consumers is rapidly expanding worldwide. Changes in consumption of products and services range from industrial uses to personal consumption. Consumer concerns include energy conservation, use of chemicals that present a danger to nature, use of nonrenewable resources, and the carbon footprints of their own consumption, among other environmental concerns. In complex, highly dynamic, and technologically laden markets, consumers’ escalating concerns over green issues include the growing demand for green products and services and their distribution. Green consumers worldwide are reexamining their consumption habits and how they can safely dispose of the remains of products and services, especially green products and services. This evolving post-consumption behavior has become a challenge for smaller manufacturing enterprises…

Keywords: SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies (search for similar items in EconPapers)
JEL-codes: D23 (search for similar items in EconPapers)
Date: 2018
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