Making Alliances Work: Lessons from the Airline Industry

Pieter Bouw
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Pieter Bouw: KLM (the Royal Dutch Airlines), The Netherlands

Chapter 12 in The Allianced Enterprise:Global Strategies for Corporate Collaboration, 2001, pp 109-118 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Be Clear About the Reasons for PartneringGet to Know Your PartnerConclude the AllianceManaging ImplementationThe CEO's Agenda

Keywords: Alliance; Joint Venture; Network; Strategic Alliance; Partnership; Collaboration; Corporate Strategy; R&D Agreements; Network Economy; Business Strategy (search for similar items in EconPapers)
Date: 2001
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