From Models to the Management of Diffusion

Joe Tidd

Chapter 1 in Gaining Momentum:Managing the Diffusion of Innovations, 2010, pp 3-45 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionDisciplinary Research on DiffusionModels of DiffusionFactors Influencing AdoptionCharacteristics of an innovationRelative advantageCompatibilityComplexityTrialabilityObservabilityTowards a Process for Managing DiffusionUnintended consequences: dealing with risk and uncertaintyRole of Innovation NetworksConclusionsReferences

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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