Gaining Momentum:Managing the Diffusion of Innovations

Edited by Joe Tidd

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
ISBN: 9781848163546
References: Add references at CitEc
Citations: View citations in EconPapers (7)

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https://www.worldscientific.com/worldscibooks/10.1142/p625 (text/html)
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Chapters in this book:

Ch 1 From Models to the Management of Diffusion , pp 3-45

Joe Tidd

Ch 2 Understanding the Pre-diffusion Phases , pp 47-80

J. Roland Ortt

Ch 3 Achieving Adoption Network and Early Adopters Acceptance for Technological Innovations , pp 81-120

Federico Frattini

Ch 4 Launch Strategies and New Product Success , pp 121-155

Susan Hart and Nikolaos Tzokas

Ch 5 Co-constructing the Brand and the Product , pp 157-193

John Christiansen, Claus J. Varnes, Birgitte Hollensen and Birgitte C. Blomberg

Ch 6 Understanding Consumer Responses to Innovations , pp 195-213

Qing Wang

Ch 7 Developing Technical and Market Standards for Innovations , pp 215-249

Davide Chiaroni and Vittorio Chiesa

Ch 8 Diffusion of Pharmaceutical Innovations in Health Systems , pp 253-281

Rifat A. Atun, Ipek Gurol-Urganci and Desmond Sheridan

Ch 9 Diffusion of Telecommunications Technologies: A Study of Mobile Telephony , pp 283-311

Wen-Lin Chu, Xielin Liu and Feng-Shang Wu

Ch 10 Diffusion of Environmental Products and Services — Towards an Institutions-Theoretic Framework: Comparing Solar Photovoltaic (PV) Diffusion Patterns in Japan and the US , pp 313-345

Kwok L. Shum and Chihiro Watanabe

Ch 11 Forecasting Technology Diffusion , pp 349-371

Tugrul Daim, Nuri Basoglu, Nathasit Gerdsri and Thien Tran

Ch 12 Modeling and Forecasting Diffusion , pp 373-426

Nigel Meade and Towhidul Islam

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