Achieving Adoption Network and Early Adopters Acceptance for Technological Innovations

Federico Frattini
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Federico Frattini: Politecnico di Milano, Italy

Chapter 3 in Gaining Momentum:Managing the Diffusion of Innovations, 2010, pp 81-120 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:IntroductionTheoretical FrameworkAdoption network acceptanceEarly adopters acceptanceResearch MethodologyEmpirical ResultsCommercialization decisions influencing adoption network acceptanceInterfirm relationshipsTimingTargeting and positioningCommercialization decisions influencing early adopters acceptanceTimingTargeting and positioningProductAdvertising and promotionConclusionsReferences

Keywords: Innovation; Diffusion; Product Development; Product Marketing (search for similar items in EconPapers)
Date: 2010
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