ONLINE ATMOSPHERICS: CLASSIFICATION AND COMPARISON BETWEEN BRITISH AND SPANISH CONSUMERS

Almudena Eizaguirre, María García Feijoo and Jaione Yábar
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Almudena Eizaguirre: University of Deusto-La Comercial, Marketing Department, Hermanos Aguirre 2, 48014 Bilbao, Spain
María García Feijoo: University of Deusto-La Comercial, Marketing Department, Hermanos Aguirre 2, 48014 Bilbao, Spain
Jaione Yábar: University of Deusto-La Comercial, Marketing Department, Hermanos Aguirre 2, 48014 Bilbao, Spain

Chapter 1 in Marketing and Management Sciences, 2010, pp 1-6 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn todays market environment, the task of gaining and retaining customers is becoming increasingly challenging. In that context, this working paper proposes atmospherics as a useful tool to differentiate companies and create a pleasant shopping experience that encourages the act of buying.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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