WHITE OR BLACK MAGIC FOR YOUR BUSINESS? COMPETITIVE INTELLIGENCE AND CORPORATE ESPIONAGE

Oana – Antonia Colibasanu
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Oana – Antonia Colibasanu: Faculty of International Business and Economics, Academy of Economic Studies, Bd.Dacia, Nr. 41, Sector 1, Bucharest, Romania

Chapter 25 in Marketing and Management Sciences, 2010, pp 135-139 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractGrowing international competition means mounting pressure for companies to increase efficiency and effectiveness. In the knowledge society, technology has turned information into the core, vital resource for strategists and managers. In search of relevant data, companies are developing their intelligence capabilities. This paper investigates the driving forces for companies to implement competitive intelligence processes in their daily activities and the mechanism that competitive intelligence uses to create value for the business. The paper also focuses on the ethics of competitive intelligence and develops a comparative study with corporate espionage techniques.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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