NATURAL DRIFT IN ORGANIZATIONS

Patricia Dupin
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Patricia Dupin: Université du Sud Toulon Var École Doctorale Avenue de l'Université - BP20132, 83957 LA GARDE, France

Chapter 28 in Marketing and Management Sciences, 2010, pp 155-158 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe objective of this article is to present the viability of business sustainability through strategic positioning based on the underpinnings of Cultural Biology. The tool used for this analysis was the Classic Economics Intelligence program, which interacts with Networks of People, Competences and Information searching for tendencies and importances needed for the health of the business, society, as well as the natural environment. The article opposes the foundations of Darwin's Natural Selection and is based on Maturana's Natural Drift. It considers this replacement of foundations the key to transform the perception of the business strategic focus, enlarging the sistemic view which leads to the reformulation of aims, with a natural agreement with its aspirations and the environment that surrounds it. This article presents this practical viability based on a data analysis obtained in the last three yers of Strategic Intelligence consulting, using a software that presents an overview of the balance of strengths between the main organizational focuses.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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