ESTIMATION METHODS FOR DETECTING NON-ADDITIVE EFFECTS IN STRUCTURAL EQUATION MODELS: AN EXHIBITION OF THE TWO STEP-SINGLE INDICANT AND TWO-STAGE LEAST SQUARES METHODS IN THE CONTEXT OF CONSUMER SERVICE EVALUATION NETWORKS

Pavlos A. Vlachos and Adam P. Vrechopoulos
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Pavlos A. Vlachos: Department of Economics, University of Peloponnese, End of Karaiskaki Street, Tripolis 22100, Greece and Department of Management Science, Athens University of Economics & Business, 76 Patission Street, Athens15231, Greece
Adam P. Vrechopoulos: Department of Management Science, Athens University of Economics & Business, 76 Patission Street, Athens15231, Greece

Chapter 31 in Marketing and Management Sciences, 2010, pp 172-176 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractLeeflang and Wittink (2002), call for the examination of more complex functional structures of the links between in service evaluation constructs. However, it seems that including and estimating non-additive effects in the structural equation modeling framework seems to be a daunting task. Therefore, marketers need to be acquainted with the use of these methodologies in a concise and simple manner. Building from Joreskog (1998) who suggest using Bollen's (1995) estimation method, the present study exhibits the use of Bollen's (1995) two-stage least squares estimation method in the context of a consumer service evaluation network.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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