POLLS & MASS MEDIA: AN INTERACTIVE RELATION

Theodorou Spyridoula and Panas Epaminondas
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Theodorou Spyridoula: Department of Statistics, Athens University of Economics & Business, 76 Patission Str., Athens, GR 10434, Greece
Panas Epaminondas: Department of Statistics, Athens University of Economics & Business, 76 Patission Str., Athens, GR 10434, Greece

Chapter 36 in Marketing and Management Sciences, 2010, pp 196-202 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe relationship between polls and journalism, sometimes competitive, sometimes harmonious, but always interdependent, is largely determined by external social, political and economic conditions. The rapid development of polls and their interference among Public Opinion, the Media and Political Parties, forms a triangular relationship that has multiple effects on the way both the media and the parties operate. The real impact of the use of Opinion Polls by the Mass Media is the enhancement of the latter's strength as a regulatory factor of political life, particularly during the electoral period, since they possess measurable data.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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