MARKET SEGMENTS SERVE BY HOSPITALITY INDUSTRY IN VLORA REGION, ALBANIA

Xhiliola Agaraj and Merita Murati
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Xhiliola Agaraj: Tourism Department, "Ismail Qemali" University, Address: Universiteti "Ismail Qemali", Fakulteti Drejtesise dhe Ekonomise, Departamenti I Turizmit, Vlore, Albania
Merita Murati: Tourism Department, "Ismail Qemali" University, Address: Universiteti "Ismail Qemali", Fakulteti I Ekonomise dhe Drejtesise, Departamenti I Turizmit, Vlore, Albania

Chapter 39 in Marketing and Management Sciences, 2010, pp 213-219 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe paper treats touristy possibility of Albania, and in especially way of Vlora district. Wrought material begins with a short description of natural, historic, and cultural beauties, to give an image of Albania like most attractive touristy place. After treats hospitality industry to drawing a conclusion on differentiate way of hotels, market segments where these hotels are focused, and how position in the market are.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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