THE IMPLEMENTATION OF DIFFERENTIATION STRATEGY IN THE AREA OF GREEK PARAMARITIME COMPANIES

Anthi Z. Vaxevanou and Nikolaos Konstantopoulos
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Anthi Z. Vaxevanou: University of Aegean, Business Administration Department, 8 Mihalon 8 str, Chios, 82100, Greece
Nikolaos Konstantopoulos: University of Aegean, Business Administration Department, 8 Mihalon 8 str, Chios, 82100, Greece

Chapter 43 in Marketing and Management Sciences, 2010, pp 245-250 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis research paper aims to investigate Greek paramaritime companies and their ability to implement differentiation strategy in order to obtain the competitive advantage of uniqueness in terms of the other companies engaging in the same sector [1]. The paramaritime sector is made up of companies offering products and services supporting the main activity of shipping companies. However, their contribution which is necessary for the successful performance of the transportation operations pursued, places them in the context of a top priority action for shipping. To successfully investigate the differentiation strategies used by paramaritime companies, an attempt has been made to carry out research in companies providing safety services to Greek vessels around the globe.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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