THE STRUCTURE OF BUSINESS AND ECONOMIC PERCEPTIONS IN THE AUTO CARS' MARKET

George Gountaras and Johanna Gotsi
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George Gountaras: Management and Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece
Johanna Gotsi: Management and Business Administration, University of the Aegean, 8 Michalon Str., 82100, Chios, Greece

Chapter 44 in Marketing and Management Sciences, 2010, pp 251-256 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis article examines the structure of business and economic perceptions in the market of cars. The reason we chose to examine the particular subject is to check the application of new directive that was established by the E.U. 1400/2002. The influences of particular directive involve dramatic changes in the administration of enterprises and in its decision-making. However the particular directive also involves changes in the Marketing of enterprises while we observe changes in the administration of these enterprises which were observed by changes in the decisions of the enterprise leaders and from the changes of legislative regulations.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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