THE SUPPORTIVE RELATIONS BETWEEN FRANCHISOR AND FRANCHISEE

Klouvas Isidoros and Papadimitrakis Alexandros
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Klouvas Isidoros: University of Aegean, University Name, 8 Michalon, 82100 Chios, Greece
Papadimitrakis Alexandros: University of Aegean, University Name, 8 Michalon, 82100 Chios, Greece

Chapter 45 in Marketing and Management Sciences, 2010, pp 257-262 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis paper examines the supportive relations between the two contracting parts of the franchising system in the entrepreneurial activity. The reason for choosing to examine this factor is that franchising is considered to be a rather special kind of entrepreneurship, which has been rapidly developed in recent years, all over the world and especially Greece. By this, way we can examine the relationships established as well as the outcome of the cooperation. Our research is based on questionnaires which showed that franchising is rapidly growing, establishing good relationships and great outcomes between the Franchisor and Franchisee.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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