THE «INFORMATION» FACTOR IN THE RELATIONSHIP BETWEEN FRANCHISOR AND FRANCHISEE

Ntanou Angeliki and Tapakoudi Maria
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Ntanou Angeliki: Department of Business Administration, University of Aegean, 8 Michalon, 82100 Chios, Greece
Tapakoudi Maria: Department of Business Administration, University of Aegean, 8 Michalon, 82100 Chios, Greece

Chapter 48 in Marketing and Management Sciences, 2010, pp 275-279 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis paper examines the information factor between the two contracting parts of the franchising system in the entrepreneurial activity. The reason for choosing to examine this factor is that franchising is considered to be a rather special kind of entrepreneurship, which has developed in recent years, all over the world and especially in Greece. In this way, it can be examined whether there are educational programmes for operational reasons of the company or intensive training programmes for personnel or the owner of the company. Our research is based on questionnaires which showed that in the market of franchising follows a delimited and methodical process of growth as well as maintenance of professional relationships between Franchisor and Franchisee.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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