WHAT ARE PUBLIC RELATIONS DOING IN A 'PLACE' LIKE PLACE MARKETING? A PROPOSED PUBLIC RELATIONS PLAN (PRP) FOR THE REGION OF KAINUU, FINLAND

Alex Deffner () and Theodore Metaxas

Chapter 52 in Marketing and Management Sciences, 2010, pp 299-304 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractPublic relations constitute one of the core tools of place marketing. The aim of this paper is to analyse a proposed Public Relations Plan (PRP) for the region of Kainuu, Finland. This plan is strategic and focuses on the effective communication with all the actors that are active in Kainuu, aiming also to contribute to its sustainable tourism development.The PRP is separated in two sub-PRPs. The first one is related to the internal environment of Kainuu focusing on the planning and implementation of particular actions that strengthen the active participation of the internal groups (enterprises, public organisations, citizens etc) in the promotion of the region's image and, consequently, in the region's tourism marketing. The second one has the same logic but is more complicated, since it is related to the external environment of Kainuu.The data are derived from the INTERREG IIIC project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development) that has been in operation in five European places (Nea Ionia, Magnesia-Greece – which was the lead partner – Chester-UK, Rostock/TLM-Germany, Kainuu-Finland, Pafos-Cyprus) from the beginning of 2004 till the end of 2006.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9781848165106_0052 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9781848165106_0052 (text/html)
Ebook Access is available upon purchase.

Related works:
Working Paper: What are public relations doing in a ‘place’ like place marketing? a proposed public relations plan (PRP) for the region of Kainuu, Finland (2008)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9781848165106_0052

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().