FLEXIBILITY OF TOURISM PRODUCT "THE APPLICATION OF AGILE THINKING IN THE TOURISM SECTOR"

Emmanuel Petrakis and Karpathiotaki Thiresia
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Karpathiotaki Thiresia: Dept. of Economics, University of Crete, Greece

Chapter 55 in Marketing and Management Sciences, 2010, pp 314-319 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractTourism is an activity that has grown by around 25 per cent in the past 10 years. It now accounts for around 10 per cent of the world's economic activity and is one of the main generators of employment. However, it also has major impacts on the natural and built environments and on the wellbeing and culture of host populations. Agile manufacturing is a new expression that is used to represent the ability of a producer of goods and services to thrive in the face of continuous change. Philosophy of Agile thinking when incorporated at tourism sector, is trying to control four constraints: 1. Speed, 2. Quality, 3. Scope – functionality, and finally 4. Cost savings. Agile thinking strongly supports the idea, when applied on tourism sector, that as you increase quality, you also increase speed so as to improve effectiveness. But the most important of the philosophy of agile manufacturing is that focuses on constant change (crisis management). Due to market demands as it concerns tourism, must exist large product variety, short lead time and high product quality with low cost. Finally, when we say flexible Tourism product we mean that have to be innovative and responsive to market changes.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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