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CONTRIBUTION TO ENVIRONMENTAL CONTINGENT VALUATION – METHODOLOGY AND CASE STUDY

Dimitris F. Batzias
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Dimitris F. Batzias: Department of Industrial Management and Technology, University of Piraeus, Karaoli & Dimitriou 80, 18534, Piraeus, Greece

Chapter 66 in Marketing and Management Sciences, 2010, pp 379-385 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis work deals with environmental contingent valuation in polluted areas, where people and stakeholders do not consider environmental quality as a tradable good. A methodology has been developed under the form of an algorithmic procedure, including 12 activity stages and 4 decision nodes, for the estimation of willingness to pay/accept (WTP/WTA) by surveying affected individuals so that conclusions can be reached as regards the attitude of total population. A case study is presented concerning contingent valuation in an area polluted by an olive pomace oil mill. The extremely great disparity (to an extent that has not been reported in economic literature so far) found between WTA and WTP values is attributed to the different logical basis taken into consideration, when each of these two measures is assessed, as it was found by a post-survey discussion with the participants.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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